Watch Reviews

HODINKEE Recommended Reading: A Look At The Chinese Watch Buyer (VIDEO)

by on Mar.01, 2011, under Review

watch01_G_20100930024405.jpg%3F__SQUARESPACE_CACHEVERSION%3D1293487472588′,369,553);”>A Yellow Gold, Round Patek Philippe in Mint Condition = What The Chinese WantThe Chinese market is where the luxury watch industry is looking next.  Hong Kong is quickly becoming the watch capital of the world, and now a whopping 35% of Sotheby’s large clients are Chinese, up from only 8% in 2008.  In a quick profile of Chinese watch buyers, the Wall Street Journal reveals that they are looking for five traits:

  1. Yellow or Rose Golds (not white gold like us Americans and Europeans)
  2. Large(r) diameters above 40mm
  3. New Materials such as AP’s Forged Carbon
  4. Round cases instead of tonneau, tank, etc
  5. Mint condition

Now, as you can imagine, these are not what each Chinese watch buyer looks for, but rather high-level trends as dictated by Sotheby’s Vanessa Herrera.

For the full report from the WSJ, watches-make-china-tick/” href=”http://blogs.wsj.com/scene/2010/10/11/what-kinds-of-watches-make-china-tick/” target=”_blank”>click here. Be sure to watch the video below for further information on what the Chinese are looking for these days.  The question now becomes, which brands will pay attention?


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