Watch Reviews

Letters From The Editor: My Article On The James Bond Pre-Daytona On The FT’s "How To Spend It"

by on Nov.15, 2010, under Review

Never one to talk about number of eyes or where you’ll find my work, I thought just this once I could make an exception.  A month or so ago I was approached by the folks at the Financial Times about contributing to their award-winning luxury lifestyle publication “How To Spend It“.  I was honored, of course, and excited to get involved.

The question I had to ask myself was “what was important to the watch world but simply wasn’t going to get covered in the mainstream press?”  The newest releases from Hublot certainly would, the iPod Nano as a watch would, and of course the passing of Hayek. When I thought of our most recent work and what people seemed to respond to the most, I was left with one resounding answer; Bond, James Bond.

The Rolex Pre-Daytona used in the filming of the Bond film “On Her Majesty’s Secret Service” had seemed to awaken the watch collecting community, and while the real watch world is heavily invested in the sale of provenance-driven pieces like this, few mainstream outlets cover it. So, Matthew Bain’s wonderful find was it.

To read my article on the recently surfaced Rolex Pre-Daytona used in the filming of On Her Majesty’s Secret Service on The Financial Times’s How to Spend It, click here.

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