Watch Reviews

Armin Strom X Virgin Racing Bespoke Timepieces: F1 Meets Traditional Watchmaking, The Upstart Way

by on Oct.24, 2010, under Review

When we first wrote about Armin Strom, we called them the boutique brand of the future.  This 16-person shop makes everything on their watches IN HOUSE.  The level of finish is superb, and it is one of the few luxury brands where the price you pay isn’t helping to offset massive marketing overhead, you’re really getting your money’s worth.

Announced today is a new collaboration for Armin Strom – one that takes their Armin brand into a whole new, sporty direction.  Armin has teamed up with Richard Branson’s Virgin Racing Team to produce a series of bespoke timepieces blending the technologies and design traits of F1 racing with traditional watchmaking.

No details on price or availability, but an exciting collaboration for these two young groups.  More details to come as we get ‘em.


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